Patent Mapping a
Process of Knowledge Extraction
By
Vinod Kumar Singh
Today Intellectual property is
universally recognized as the engine that drives advances in all
technology related disciplines. A better understanding of how to
develop, utilize and leverage IP is essential for all industries
and professionals involved in various fields of technology. A
better insight of the patenting activity reveals a more
objective approach to determining how to prioritize research and
development projects based on newly developed patent mapping and
valuation techniques using state of the art software.
Research-based firms continuously seek to discover new ideas and
new technologies and to translate these into unique products
that can be protected from competition by patents or other
intellectual property rights. This requires a solid knowledge of
the market and the trends in the market; who are your
competitors and who are potentially your partners? Intellectual
property is finally being universally recognized as the engine
that drives advances in all technology related disciplines. A
better understanding of how to develop, utilize and leverage IP
is essential for all professionals involved in various fields of
technology.
This is where a
patent map will help you. Mapping the patent landscape will give
you an overview of and insight into patent clusters and other
relevant patent data, including relationships among the data
points in the patent map. A map will also increase your
potential for developing new technologies that can be patented
and that will reinforce existing markets or secure new market
shares.
Patent map
provides graphical representations, allowing for comprehensive
analysis with ability to link to more detailed text when needed.
Patents are the most valuable and comprehensive source of the
technological information and thus are very crucial for the
industries. A very strong patent portfolio and IPR system is
needed for an industry to compete the global market. An
organization’s patent portfolio forms a critical part of its IP
holdings alongside its designs, trademarks, copyrights and trade
secrets. Much of the value from a portfolio can only be realized
through its effective management. In turn, that requires tools
and techniques to help understand portfolio content, how and
where this fits in with the organization’s competencies and what
the market opportunities are for exploiting the technology
owned. There is also a need to identify gaps where complementary
technology can be licensed in and identify non-core technology
where know-how can be licensed out or divested for financial
return. This is the province of patent mining. A clear and
effective IP strategy critically incorporates a clear and
effective strategy for managing an organization’s patent
portfolio.
A lot of valuable
information is now available of the industries in different
databases in the web. Among all those patents the most important
and easily available. Patent searching can give insights into
the state of the art across any technical field. It can provide
a platform to monitor the competitors activities by revealing
which companies are involved in a field of technology of your
interest. Patent searching data can also reveal the
technological road map to a particular invention, the science or
logic behind the invention, and its intended application. The
data obtained form these patent documents can be used for the
competitive intelligence. It is defined as process of
discovering "competitor's" strategic decisions, or of business
area characteristics, using quantitative analysis techniques
applied to data and information, obtained through legal process,
regarding the chosen competitor or business area. However the
legal nature of patents makes them an uncompromisingly formal
style. They are written in a language sometimes so abstruse that
it does more to obscure the nature of the invention than to
elucidate it. Also the millions of patents exited are
distributed across different databases and in each case coded
and grouped according to one of several classification systems.
The family patent information is also varied from various
databases. The skilled patent search requires in-depth knowledge
of an array of software tools, search commands, searching
techniques and classification systems. That’s why patent
searching is an expert's job. In the recent few years the demand
for a professional patent searcher has increased.
There are several
free and paid patent databases consisting of billions of the
patent documents. The databases which are free to search the
patents are as follows: USPTO, EPO, JPO, SurfIP, SIP,
Freshpatents, Patentsonline, etc. Whereas different paid
databases are, Delphion, Dialog, Micopat, etc. which also
include inbuilt analysis tools. Main benefits of free-access Web
databases are that they provide a low-cost means of doing
initial background searches. The problem is that they suffer
serious drawbacks for more crucial searches. For example: free
databases generally come from the patent issuing authorities
(usually national patent offices) so their content is restricted
to those patents granted by that particular authority. There is
no universal structure, so the same fields may not necessarily
be searchable across different databases. There is no 'added
value' - such as readable abstracts in plain English, which has
given patent information-provider Thomson Derwent its enviable
reputation. There are rarely any patent analysis technologies.
And they do not provide the option of sophisticated, command
driven, Boolean searches as offered by powerful tools from host
companies such as Dialog, Delphion, Questel-Orbit, MicoPat and
STN - which also allow parallel searches across several
(commercial and free) databases at once. How to perform patent
mapping, art searches and why they are important.
There are two
broad categories in patent mapping, namely data mining and text
mining. Data mining involves the extraction of fielded data and
the analysis Journal of Patent and Trademark Office Society,
Volume 88, No. 12, December 2005 thereof. Mining or mapping this
information can provide someone an idea of who are the major
players in the relevant technological field, and that type of
work they are generally focusing on.
Patent maps are
designed based on basically three types:
• Manual Maps-
which are generally Computer Generated Maps;
• Data Mining- It
includes temporal analysis of the patent data and arrange the
extracted data as a Co-occurancy Matrix from structured/fielded
data;
• Text Mining-
Involved Concept Mapping and Concept Clustering.
Data Mining is a
process of discovering meaningful new correlations, patterns and
trends by sifting through large amounts of data stored in
repositories, using statistical, data analysis and mathematical
techniques.
Measurement of
Emerging Technology
Patent ‘mapping’
and ‘landscaping’ are useful heuristic and presentation tools
–they involve making key-word based comparisons between the
identified set of patents. Comparative analysis produces output
in the form of a contour 'map’ whose XY dimensions are derived
by term-frequency comparison and clustering of patents with
similar keywords. The map thus portrays a quasi 3-dimensional
representation of the multidimensional 'net' of the pair wise
links between the patents.
An IP portfolio
is thus shown as a series of technology 'peaks' and ‘valleys’
containing more or fewer patents that are closely related to one
another in the overall patent landscape. Patent mapping is an
interdisciplinary skill that involves understanding of the
sciences, being able to uncover the business opportunities and
requires an understanding of patent law. As competitive tools,
patents are merging followed by being mapped to potentially:
• Gain
patent-protected entry into lucrative but contested markets;
• Acquire
exclusive rights to emerging market-leading technologies;
• Increase R&D
effectiveness and avoid potential infringement.
Patent
intelligence is a unique public source of information used to
study technological changes and advancement to a particular
technological area. Companies often use patent information
either as a current awareness tool or as more quantitative
pattern analysis used in conjunction with other technology
intelligence methods. It is the process of examining large
number of patents, quantifying key aspects and identifying
patterns and trends in the data. A patent company scarifies the
secrecy of the invention by publishing complete technical
documentation of its features in exchange for legal protection
(i.e., a patent) from pestilential copiers.
Patents are
distinguished from other scientific publications in that they
signify perceived economic potential. Careful study of patent
information is advantageous, because the information generally
appears before a new product is introduced, making it possible
to track and provide an early warning of a competitor's R&D
plans. Patents are the most current innovation intelligence
available on new technologies. Patent analysis should be
considered a critical component of a company's CI program if the
core competency of the firm is an innovative R&D program.
Bibliometric analysis represents a cost-effective means to
critically track innovation progress, and can provide a solid
basis to gauge a technology when the information is combined
with expert opinion. By combining bibliometric with other
intelligence information, CI practitioners can spot competitive
threads, uncover relationships between technologies and key
players, and identify emerging trends.
Conclusion
Patent
informations are like gold mines and making the best use of it
is a challenge. In order to extract valuable information from
these patent databases, there is essentially a need for a
systematic method known as patent mapping so as to build a
navigational knowledge base for technology and business
intelligence. The technique of patent mapping can be engaged in
all functional groups across an enterprise. R&D group, for
example requires patent information to validate innovations,
make decisions about buying or make-in-house technologies, and
better understand competitors’ plan. Legal group seeks
information to pursue patent infringement litigation or protect
the enterprise’s interest from infringement. Finance group seeks
patent information to identify revenue-generating licensing
opportunities. Human resource group uses this information from
patents to identify leading scientists and engineers for
strategic recruitment purposes. . By studying patents, managers
can gain a measure of foresight as to where R&D time should be
focused and directed. In general patent analysis involves
extracting data from a patent document literature and analyzing
these data by different criteria. The type of map that is
created depends upon the question that is trying to be answered.
I am a
Professional Patent searcher and analyst working in a IP
outsourcing firm in India for last two years.
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